Why professional photo printing is important {Denver Photographer}

All of my clients receive both printed portraits AND digital files. I often get asked why I don’t just give my clients the digital files and let them print them. There are several reasons why I chose to give a printed product, if you haven’t read my blog post “how one family changed the way I do business” then go read that for one of the biggest reasons, another huge reason is quality. If you had your images printed at a store that also sold food and cosmetics, you did not get a professional quality print. The same applies if you printed at a discount online printer. These printers are only a small step up from printing on your home printer.

So what is the difference between a professional quality print and those done by these discount printers?

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1. Color

Professional photographers work on color calibrated computers. If you have never calibrated your personal computer and are unfamiliar with what that means it basically means that we have set our computers to make sure it isn’t too light, dark, green red, warm (yellow), or cool (blue). Then as a professional, I hand edit each photo to make sure that the color balance of that image is perfect. I want to create a work of art, not just another photo. After all that work the last thing I want is for you to get get a cheap print that makes your skin look too grey, green, yellow or blue. Unfortunately, these cheaper printing labs can be hit and miss with color and often are not true in color to the original edit. The person printing your images is often not a professional photographer or printer and does not have a trained eye. They also typically have little control over the machine they are printing from beyond loading it with new paper when it runs out.

Professional photo lab employees are trained to color correct images that do not match the edited image that they receive. And when you order through me you have an extra line of defense from discolored images since I check each image before delivering it to my clients.

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2. Images that last

These consumer labs are also not focused on images that last a long time. They print the snapshots from your phone and your 10-year-olds camera and their focus is to do this for you at the lowest cost possible NOT on printing photos that you can hand down for generations. Their images often fade or become discolored after a few short years.

Professional quality print labs such as the ones that I order through for my clients are focused on a product that is high quality and lasts. From matted prints to canvas wraps to wood prints all of the products I offer come from a professional heirloom/museum quality lab that uses only the best products such as professional-grade paper, ink, and printers to create your finished images.

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When you invest in images through me I can ensure that you receive a product that will last longer and look better hanging in your home. You will still receive the digital files for sharing online, creating fun photo gifts or cards, and even making additional prints to send out to your family, but, you will also have high-quality images that I know you will love!

If you have more questions about a session with me I would love to chat! Contact me or set up a time to chat about your session.

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I'm Jennifer Tavera.

A family photographer and portrait gallery designer in the North Denver Colorado area.


I help moms capture the moments and milestones that matter and turn then into beautiful art to hang in their home.

Learn more about me and a session with Truth Photography below.